AROMATICA is a South Korean cosmetics brand that stands out for its blend of aromatherapy, botanical cosmetics, and modern hair and skin care. Its distinctive feature is aromatherapy-based cosmetics made with essential oils and plant extracts, particularly the popular Rosemary line for scalp and hair care. The brand also stands out for its vegan formulas and commitment to sustainability. The AROMATICA range includes Korean shampoos, scalp scrubs, conditioners, hair masks, toners, serums, and face and body care products.