BEPLAIN is a South Korean skincare brand known for its minimalist, gentle approach to facial care, with a particular focus on sensitive skin. Its signature ingredient is mung bean, one of the brand’s key ingredients and the foundation of its popular Greenful line. BEPLAIN combines plant extracts with modern K-beauty ingredients to hydrate and soothe the skin, care for pores and support the skin barrier. Its range includes Korean cleansers, serums, ampoules, toners, creams and masks for everyday facial care.