ETUDE is a South Korean Korean cosmetics and K-beauty brand creating gentle skincare for everyday use. Its most distinctive line is SoonJung, designed for sensitive and irritated skin and focused on caring for the skin barrier, hydration and comfort, with a low pH. ETUDE products feature panthenol, madecassoside, green tea, hyaluronic acid and other popular K-beauty ingredients. The range includes Korean toners, serums, ampoules, creams, cleansers, face masks, SPF products and other facial skincare essentials.