I’M FROM is a South Korean skincare and K-beauty brand known for its natural Korean ingredients and clearly stated origins. Its standout products include the cult-favourite Mugwort Essence line, featuring mugwort extract to care for sensitive and irritated skin, and the Rice line, formulated to hydrate and brighten the complexion. The I’M FROM range also includes Korean serums, essences, toners, creams, cleansers and face masks designed to hydrate, soothe and brighten the skin, while caring for its texture and barrier.