THE HISTORY OF WHOO – a South Korean luxury cosmetics and K-beauty brand distinguished by its blend of traditional Korean royal beauty rituals and modern cosmetic science. What sets THE HISTORY OF WHOO apart most is its luxury skincare and makeup, especially its elegant lipsticks, which combine luxurious design with lip care and rich, refined colour. THE HISTORY OF WHOO lipsticks are luxurious Korean lipsticks for those seeking an exceptional texture, comfort and elegant makeup. The brand’s range also includes Korean facial skincare, serums, essences, creams, eye care products and other luxurious K-beauty essentials.