DE:MAF is a South Korean K-beauty brand focused on skin barrier care, hydration and sensitive skin. Its key point of difference is its “Skin Barrier” philosophy and targeted formulas for daily facial skincare. DE:MAF is especially known for its “Here-Oh My First Serum,” “Panthenol 30% Ampoule” and EGF peptide ampoule. Its formulas feature panthenol, EGF, centella, ceramides, squalane and hyaluronic acid. The DE:MAF range includes Korean serums, ampoules, creams, cleansers, SPF products and other face and body care products.