B.LAB is a South Korean skincare and K-beauty brand that creates simple, gentle products focused on supporting the skin barrier. Its key hallmark is minimalist formulas with carefully selected ingredients that help maintain skin hydration and comfort. The brand is especially known for its popular Matcha Hydrating Foam Cleanser, made with matcha and green tea extract. B.LAB products also feature centella, panthenol, ceramides, hyaluronic acid and other popular K-beauty ingredients. The range includes Korean cleansers, toners, serums, creams and SPF products for everyday facial skincare.